GyPSii

It’s no secret that phones are getting smarter. With the launch of the iPhone and similar smart phones, consumers can e-mail, surf the web, listen to music…and talk on the phone. Now, mobile software is getting smarter. The “mobile social networking” market, which includes Warwick-based company GyPSii, is clamoring to be the next Facebook or MySpace for mobile.

GyPSii intends to be the mobile social networking company that matters in the next few years. Founded in 2007 by Netherlands-based GeoSolutions, a developer of location-based technologies, GyPSii is a consumer product for mobile and Internet-connected devices.

GyPSii allows its users to share their real-life experiences in the virtual world using mobile devices and the web. It integrates user-generated content, social networking, search and location-based integrated mobile and web applications into an easy to use experience. These applications enable members to create, upload, view and share pictures, video and text points of interest with a geo-tag (location data), find their friends’ locations and more.

While computer-based communities such as Facebook are thriving today, GyPSii believes that in the next 18 to 24 months the ability to know where a cell phone is (courtesy of location based technologies such as GPS) will be the technology ingredient to success for mobile-based communities. GyPSii’s “SpaceMe” service is a real-time friend finder, helping members view their friends on a map, and immediately contact them via e-mail, text, instant message or voice.

GyPSii lets you build a personal digital record of your life, using the “PlaceMe” service where members create, view, edit, rate and recommend their “Places” and share it with friends in real-time on their phone, and add more images and comments.

A business traveler navigating his or her way around San Francisco for the first time would find GyPSii’s applications to be extremely helpful. With the “ExploreMe” service, members can explore the area around them and find nearby places that friends and other members have created. Not too sure about the Italian restaurant down the street? Chances are a GyPSii user has rated it in their e-diary. You can see the member’s photos and videos, descriptions and even locate them on a map.

In Asia, mobile social networking is huge and, for some users, their cell phone is their only access to the Internet and computer-based applications. Now, with smarter phones such as the Nokia 9 series, Windows Mobile devices and Blackberry Curve and Pearl smartphones, analysts agree that it is only a matter of time before mobile social networking gathers the same momentum in the United States. And GyPSii will be ready.