Do Customers Find YOU Online or Your Competition?
Date: 04/15/2010
April 15, 2010 9:00am - 11:00am,
Repeats every week every Thursday April until Thu Apr 22 2010
Do Customers Find YOU Online or Your Competition
Extensive Online Marketing Training Seminar
Presented by Giovanni Calise
Online Specialist, The Providence Journal Company
Week 1, April 15
- Why Online and How to Understand it
- Current Buying Process
- How is your Existing Media/Advertising Program Working?
- Two Types of Marketing – Directive and Creative
- Web 2.0 – The New Internet
- NEW RULES of MARKETING AND PR (start)
- Everything You Need to Know about Search Engine Marketing
- Creating an Effective Landing Page to Drive Sales
- Google Tools: ADSENCE, Google Alerts, Maps.google.com – coupons, Analytics
- Yahoo is a Life Engine
- Behavior Targeting - Sell Audience vs Section
- The RIGHT Message, to the RIGHT Person, at the RIGHT Time
- How can YOUR Business Reach 8/10 people
- Display Marketing – What do You Need To Know
- How Rich Media can Triple Your Results
Week 2, April 22
- Your Online City of Gold
- What Exactly is Social Media and What Can it do for my Business?
- Too Many Social Sites, What Ones to Choose!!!!!
- Developing an Effective Facebook Profile
- Defining Your Target Market and Adding Friends to Match It
- Fan or Group Page?
- Top Business Apps
- Elements of a Successful Fan Page
- Brands that get it Right
- Brand Yourself as an Expert
- Promotions and Events
- Are you on Wikipedia? Articles
- Ready to Tweat with Twitter
- Twitter Followers - Quantity vs Quality
- Create Your own Network of Experts
- Strategies to Reach Critical Masses
- 2 types of tweets
- Putting it ALL Together – A Step by Step Guide in Creating a Profitable Online Strategy
This workshop is free.
To register, please complete the REGISTRATION FORM.
Location
RIEDC, 315 Iron Horse Way, Suite 101, Providence, R.I.
Host
Giovanni Calise, Providence Journal
For more information, please visit http://www.everycompanycounts.com