Date: 03/31/2010
March 31, 2010
5:30 - 7:30 p.m.
Description:
In this free two-hour workshop, attendees will learn how to use the world’s most popular social networking site, Facebook, and micro-blogging tool, Twitter, to carry out an effective marketing strategy for their small business.
The workshop will be conducted in three parts: The first part will explain why content, not technology, is the key to building connections and driving sales and how to develop a winning content strategy. The second part will cover the business uses of Facebook, including the development of a “Fan” page for an organization and promoting it. The third part will provide an overview of Twitter-for-business uses, how to set up third party Twitter management applications such as TweetDeck and provide examples of best practices.
Prerequisite:
This is an intermediate-advanced level workshop, which will move at a steady pace. In order to get the most out of this workshop, attendees should have at the minimum a personal Facebook account and a Twitter account (both are free) and be familiar with the basic uses of each platform. During the workshop, attendees will be accessing their accounts via a computer terminal, which will be provided for a limited number of attendees, or a personal laptop, should they choose to bring their own computer.
What will be covered:
Overview
• Why content is more important that the medium
• How to develop a content strategy
Facebook
• The difference between Facebook Profiles, Pages and Groups and when to use them
• How to set up a Page
• How to communicate with Fans
• Evaluate a business Page using Facebook Insights
• Case studies
Twitter
• Overview of Twitter uses
• Common pitfalls to avoid
• How to discover jobs, contracts, employees
• Best practices for CEOs, business owners
• How to use TweetDeck
• Searching Twitter for opportunities
Location:
Rhode Island Economic Development Corporation
315 Iron Horse Way, Suite 101, Providence RI
About the Instructor:
Robert Beadle is president of Northeast Public Relations, Inc. (http://www.northeastpr.com) and the 2009 recipient of the Small Business Administration Young Entrepreneur of the Year Award for both Rhode Island and all of New England. Robert is also a past-president (2009) of the Southeastern New England chapter of the Public Relations Society of America. To read his blog on Social Media Marketing go to http://www.robertbeadle.com
Cost of Workshop: FREE
To register for this workshop please complete the REGISTRATION FORM.
This workshop is being co-sponsored by Rhode Island Economic Developmenet's small business initiative Every Company Counts and the Greater Providence Chamber of Commerce. For ore information on the Providence Chamber, click here.
Thank you to New Horizons Computer Learning Centers for providing the facility for this workshop. They are located in the same building at RIEDC with the same address. For more information on NHCLC please click here.
Location
RIEDC, 315 Iron Horse Way, Suite 101, Providence, R.I.
Host
Robert Beadle
For more information, please visit http://www.everycompanycounts.com