RIEDC Recognized for Marketing and Promotion Excellence
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September 22, 2009 | Print this page | Share This |
RIEDC Wins Four Northeastern Economic Developer’s Association Marketing Awards
The Rhode Island Economic Development Corporation (RIEDC) announced today that it is the recipient of four marketing and promotional awards from the Northeastern Economic Developers Association’s (NEDA) 2009 Literature and Promotion Awards. This is the second year that the agency has been recognized for their marketing and promotions efforts.
The RIEDC received one "excellent” citation for the agency’s 2009 Rhode Island Travel Guide. Three awards of “Merit” were granted for the agency's 2009 Economic Growth Plan, two advertisements related to renewable energy and international trade and the re-launch of the Every Company Counts (ECC) web site, www.everycompanycounts.com.
“NEDA’s renewed recognition of our marketing and communications efforts celebrates the RIEDC’s targeted and creative approach to communicating about Rhode Island with both in and out-of-state audiences,” says J. Michael Saul, RIEDC’s interim executive director. “We strive to consistently create highly effective and cost efficient communication products for our economic development activity."
The NEDA awards recognize strategic communications initiatives aimed at increasing tourism, identifying retention, expansion and relocation opportunities in multiple business sectors including financial services, information technology and digital media, health and life sciences and the interactive needs of the small business community. The ECC web site receives hundreds of thousands of hits per year and the new site offers easier and faster access to critical small business resources, networks, data, publications, blogs, events, educational forums and news.
The judges included a NEDA panel of experts in the fields of economic development and marketing drawn from NEDA’s territory (Connecticut, Delaware, District of Columbia, Maine, Massachusetts, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont) and all submissions were rated in terms of: design and layout, clarity of message, production quality, functionality, and overall creativity and impact.
The awards were presented at NEDA’s recent Annual Conference in Philadelphia, Pennsylvania.
About NEDA
Northeastern Economic Development Association (NEDA) is a leading economic development organization in the northeast whose purpose is to provide education, resources, advocacy, and network opportunities for economic development professionals. Founded in 1956, NEDA has promoted professional economic and industrial development throughout the Northeastern United States and its member states collaborate in order strengthen their local and regional economies and enhance overall quality of life. Through NEDA membership, economic development practitioners, officials, and volunteer leaders develop and perfect their development tools, network with others in the field, and partner regionally to do the work of economic development. For more information about NEDA, please visit www.nedaonline.org
